Fostering Data Generation to Build the Value Story: An Opportunity for Medical Affairs to Move the Needle

New drugs must undergo rigorous assessments, including extensive company-sponsored clinical trials, when seeking approval. However, even with comprehensive datasets supporting regulatory application, gaps in information still exist and may adversely impact clinical and reimbursement decisions.

Accelerate Launch Readiness: Strategies to Stay Ahead of the Curve

Gain insight and knowledge to understand where your medical launch readiness plan stands today and where it's headed tomorrow. In today's unpredictable business environment, it's critical to stay ahead of the curve and the decision-makers. To remain competitive, you must have a strategic plan and seasoned medical affairs leadership. Learn more from industry experts Peg Crowley-Nowick, PhD, MBA President of Zipher Medical Affairs Co., LLC. and Christopher Keir, MD, MS as they share key strategies for an effective and efficient approach to success in launch preparation.

Zipher Medical Affairs Unscripted Podcast Series

In Medical Affairs Unscripted we explore a range of topics related to the strategic role of Medical Affairs from the perspective of industry experts. Through these conversations with our guests we will share first-hand experience to provide the listener with insights and knowledge about the evolving role of Medical Affairs.