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After completing the rigorous processes of product development and regulatory approvals, commercializing your new pharmaceutical or medical technology should be relatively straightforward and uncomplicated. Unfortunately, that's usually not the case; there is no one-size-fits-all program template.
A successful product commercialization program aligns the right services to the right patients in the right target market with the right messaging – and evaluates each of these factors to be sure the program components are working. Thoughtful consideration and planning need be given to driving patient access and uptake – compliantly. As such, manufacturers should view each new product launch as a unique event and create a program specific to the drug or device, especially with respect to the patient and provider journeys. Here are few key points to think of:
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