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In this ISSUE

Are Sales Reps Getting a Bad Deal with Data?

International Price Referencing: Stacking the Deck with Lower Income Economies

Can Global Innovation in Oncology be Sustained in the Face of Price Controls?

Top Story
Who’s Going to Choose Where to Launch a Drug?
A European Commission working group is looking closely at marketing obligations for centrally authorized products.
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Break Free from Forecast Inaccuracy: How Machine Learning Can Drive Better Quality Commercial Forecasting
Thursday, February 20, 2020 at 11am EST | 8am PST | 4pm GMT | 5pm CET
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Partnerships
Productive Outsourcing in the 2020s
Mark Bouch offers list of eight points to help pharmaceutical executives focus on the role they need to play to build and maintain robust long-term partnerships.
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Market Pricing Dynamics for the Machine Learning Age Are You Getting the Insights You Need?
Thursday, March 26, 2019 at 11am EDT |10am CDT |4pm BST |5pm CEST
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Technology
How Manufacturers Can Prepare for the AI Boom in Healthcare
Kellie Rademacher identifies some of the key questions to consider when choosing an AI partner
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Three Key Critical Considerations Before Embarking on Decentralized Trials
Tuesday, January 28, 2020 at 11am EST | 8am PST | 4pm GMT | 5pm CET
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Interview
Taj Bhardwaj, Lundbeck: Market Access and Mental Health
Lundbeck's Taj Bhardwaj talks about leading both local and global-level market access strategies in pharma—and how his current company is committed to the fight to advance new treatments and break down stigmas in mental health
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Audio
The Pharm Exec Podcast: Persistence and Planning Pays Off
Julia Owens, co-founder and CEO of Millendo Therapeutics, talks about how to keep a company on the path to success, even when there are bumps in the road. She discusses the value of focusing on strengths and how that is currently working for Millendo in the endocrine space
Click here to listen
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Calendar
/ February 27–28, 2020: Pharmaceutical Compliance Congress Asia /
Kyoto, Japan
/ March 8-11, 2020: Pharma Forum 2020 /
New York City, NY
/ March 18–19 2020: World Pharma Pricing Market Access & Evidence Congress /
Amsterdam, The Netherlands
/ March 18–19, 2020: World Pharma Pricing Market Access & Evidence Congress /
Amsterdam, The Netherlands
/ March 30–31, 2020: 6th Edition Drug Pricing Transparency Congress /
Philadelphia, PA
/ March 31–April 2, 2020: eyeforpharma Barcelona 2020 /
Barcelona, Spain

Industry update
//Biotech company Valneva (Saint-Herblain, France) announced the appointment of Thomas Casdagli to its Supervisory Board. // Molecular diagnostics company Mobidiag (Espoo, Finland) appointed Joseph E. Bernardo as Senior Strategic Advisor. //Arctoris (Oxford, UK) announced the appointment of Professor John Mattick AO FAA FTSE FAHMS FRSN HonFRCPA GAICD as a Member of the Board of Directors, and Daniel Thomas PhD LCGI as Head of Discovery Biology. // UK commercialization services company Ashfield, part of UDG Healthcare plc, promoted Greg Flynn to President of Ashfield Commercial and Patient Solutions and appointed Colin Stanley as President of Ashfield Advisory.
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