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In this ISSUE

International Price Referencing: Stacking the Deck with Lower Income Economies

2019 in Review: R&D, Regulatory, and Reimbursement Hurdles

Podcast: Getting Drug Approval Through FDA LPAD

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TOP STORY
The Bad Rap on Pharma: In Defense of Patents
Terry G. Mahn looks at the shrinking role of patents and how they are under attack
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INTERVIEW
Unprecedented Times for Market Access
Amy Mahery, recently appointed Global Head of Market Access and Pricing of the healthcare business of Merck KGaA, Darmstadt, Germany, discusses her key priorities and how she will draw on her multi-faceted industry experience to approach the challenges ahead
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Break Free from Forecast Inaccuracy: How Machine Learning Can Drive Better Quality Commercial Forecasting
Thursday, February 20, 2020 at 11am EST | 8am PST | 4pm GMT | 5pm CET
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Calendar

/ March 8-11, 2020: Pharma Forum 2020 /
New York City, NY
/ March 30–31, 2020: 6th Edition Drug Pricing Transparency Congress /
Philadelphia, PA
/ March 31–April 2, 2020: eyeforpharma Barcelona 2020 /
Barcelona, Spain
/ April 20–22, 2020: Digital Health for Pharma /
Philadelphia, PA.
/ April 29–May 1, 2020: Pharmaceutical Compliance Congress (PCC) 2020 /
Washington, D.C.
/ June 14–18, 2020: DIA 2020 Global Annual Meeting /
Washington, D.C.
TECHNOLOGY
How Manufacturers Can Prepare for the AI Boom in Healthcare
Kellie Rademacher identifies some of the key questions to consider when choosing an AI partner
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Market Pricing Dynamics for the Machine Learning Age
Are You Getting the Insights You Need?
Thursday, March 26, 2019 at 11am EDT |10am CDT |4pm BST |5pm CEST
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AUDIO
The Pharm Exec Podcast: Persistence and Planning Pays Off
Julia Owens, co-founder and CEO of Millendo Therapeutics, talks about how to keep a company on the path to success, even when there are bumps in the road. She discusses the value of focusing on strengths and how that is currently working for Millendo in the endocrine space
/Click here to listen/
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Industry update
//Kathryn Metcalfe was appointed Bristol-Myers Squibb’s Executive Vice President of Corporate Affairs, effective 6 January 2020. Tim Power will take on the role of BMS’ Vice President and Head of Investor Relations upon the retirement of John Elicker in March 2020. // Former Celgene Chief Medical Officer Jay Backstrom has joined Acceleron Pharma in the newly created role of Head of Research and Development. // Cerecin (Singapore and Denver, CO), a biopharmaceutical company focused on brain health, announced that Joseph S. Zakrzewski has joined the company’s Board of Directors as Chairman.
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