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In this ISSUE

Politics & Pricing to Shape Pharma Prospects in 2020

AstraZeneca's CVRM Path

A Happy New Year for European Pharma Policy?

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TOP STORY
Is the Tail Wagging the Dog in Drug Market Entry?
Judith Kulich and Ben Hohn look at three product launch trends driven by emerging biopharma
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PRICING
Biotech Execs Pledge “Reasonable” Price Increases
More than 200 biopharma leaders acknowledge that out-of-pocket costs for individuals must be limited to sustain support for fiscal and patent policies key to advancing innovation
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Break Free from Forecast Inaccuracy: How Machine Learning Can Drive Better Quality Commercial Forecasting
Thursday, February 20, 2020 at 11am EST | 8am PST | 4pm GMT | 5pm CET
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Calendar

/ March 8-11, 2020: Pharma Forum 2020 /
New York City, NY
/ March 30–31, 2020: 6th Edition Drug Pricing Transparency Congress /
Philadelphia, PA
/ March 31–April 2, 2020: eyeforpharma Barcelona 2020 /
Barcelona, Spain
/ April 20–22, 2020: Digital Health for Pharma /
Philadelphia, PA.
/ April 29–May 1, 2020: Pharmaceutical Compliance Congress (PCC) 2020 /
Washington, D.C.
/ June 14–18, 2020: DIA 2020 Global Annual Meeting /
Washington, D.C.
EUROPE
Pharma’s Brexit Route
The path for UK life sciences to factor prominently in transition-period maneuvering
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Market Pricing Dynamics for the Machine Learning Age
Are You Getting the Insights You Need?
Thursday, March 26, 2019 at 11am EDT |10am CDT |4pm BST |5pm CEST
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VACCINES
How to Communicate About an Ongoing Epidemic of Historic Proportions
The industry faces a problem of medical education and communication in regards to vaccinations
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Three Key Critical Considerations Before Embarking on Decentralized Trials
Tuesday, January 28, 2020 at 11am EST | 8am PST | 4pm GMT | 5pm CET
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AUDIO
The Pharm Exec Podcast: Identifying Adherence Issues
Heather Monte, Director of Operations for DirectRx, talks about the specialty pharma’s new Patient Scorecard, which aims to identify and improve adherence by reporting patients’ prescription patterns to doctors
/Click here to listen/
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Industry update
//John Bournas has left his position as CEO and President of the International Society for Pharmaceutical Engineering (ISPE). The Board has appointed Tim Howard to assume the role as Acting CEO and President. // Kate DeVarney has joined Titan Pharmaceuticals’ (San Francisco, CA) Board of Directors, where she currently serves as Executive Vice President and Chief Scientific Officer. // Rubius Therapeutics (Cambridge, MA) appointed Christina Coughlin as Chief Medical Officer. // Dr. Ton Logtenberg stepped down as CEO, President, Principal Financial Officer and Director of Merus (Utrecht, The Netherlands and Cambridge, MA) on December 31. Sven (Bill) Ante Lundberg was named as the company’s new Chief Executive Officer. Dr. Logtenberg will remain on as a senior advisor during the transition over the next year.
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