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Minimizing the Negative Impact of Sales Rep Vacancies
The impact of vacant sales territories on overall brand performance is often underestimated within pharma and biotech companies. There are varying causes of vacancies, including rep promotions and transfers, resignations, terminations, and organizational restructuring. These vacancies have significant impact on pharma and biotech brands.
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Barcelona, Spain |
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/ April 20–22, 2020: Digital Health for Pharma
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Philadelphia, PA. |
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/ April 22–24: 9th Digital Marketing for Medical Devices West
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Burlingame, CA |
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/ April 29–May 1, 2020: Pharmaceutical Compliance Congress (PCC) 2020
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Washington, D.C. |
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/ June 2: PING Conference 2020
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Hatfield, UK |
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/ June 14–18, 2020: DIA 2020 Global Annual Meeting
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Washington, D.C. |
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/ June 15–17: BePharma 2020
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Mexico City, Mexico |
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/ June 16–17: Financial Strategies and Accounting
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San Francisco, CA |
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/ June 16–18: Patient Support Services Congress
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Philadelphia, PA |
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| Industry update |
| //Private biotechnology company Memgen (Houston, TX) appointed Gregory B. Brown, M.D., as Chief Executive Officer. The company also announced that Robert Coates, Ph.D., founder and prior Chief Executive Officer, will become Executive Chairman.
//Ashfield (Fort Washington, PA) part of UDG Healthcare plc, appointed Carey Galvin as Global Head of Quality and Compliance for Ashfield Commercial, Patient Solutions and Medical Affairs.
//Latham BioPharm Group (Cambridge, MA) a provider of life science consulting services, announced the recent addition of Dr. Thijs Beuming to the team to lead In Silico Drug Discovery services.
//Health and wellness marketing agency Fingerpaint announced that Michelle Petroff was promoted to lead the Conshohocken, PA, office.
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Education: The Creative Differentiator
How can we turn medical science into creative educational expressions? Consider a women’s health brand that invited prescribers to find education in a simulated, intimate bedroom setting (which received enthusiastic engagement from leading KOLs), or a migraine therapy that presented professionals with a crime scene–type experience, providing the “body of evidence” to educate about migraine’s effects throughout the body.
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