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In this ISSUE

The New Era of Purpose-Led Leadership in Pharma

Europe: There’s No Easing the Price-vs.-Value Debate

Embracing Change: Xavier Duburcq, ProductLife Group

TOP STORY
COVID-19: Testing Biotech’s Ingenuity in New Ways
Amber Salzman outlines how her company is finding creative solutions to continue developing life-changing treatments in the midst of COVID-19
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Patient Experience Breakthroughs: Leveraging the Latest Digital Tools and Techniques to Optimize your Patient Experience Goals
Tuesday, May 19, 2020 at 1pm EDT | 12pm CDT | 10am PDT
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TECHNOLOGY
Don't be a COVID Copycat: Digital Engagement is Not Enough
Even before COVID-19, over 50% of pharma companies were piloting or using virtual and live remote e-detailing as standard practice. Companies need to go further to have a real impact, writes Rasim Shah
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Using Big Data to Build Excellent Forecasts
Wednesday, June 24, 2020 at 11am EDT
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PRICING
Seeking Partnerships with Patients: ICER's Yvette Venable
Leela Barham talks to Yvette Venable, the Institute for Clinical Effectiveness Review's new Vice President of Patient Engagement, about how ICER is ramping up its efforts to bring patient organizations along on its journey
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The Evolution of End of Study Media: From CDs to the Cloud
Thursday, May 7, 2020 at 11am EDT | 8am PDT | 4pm BST | 5pm CEST
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Emerging Markets
Iraq: Stabilizing a Growing Market
Ali Mosawi writes about the misconceptions of Iraq's often inhospitable landscape, the essential role of international expertise in driving growth, and how the pharma sector has adapted to meet the challenges of the COVID-19 pandemic
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Pharmaceutical Executive Announces its 2020 Emerging Pharma Leaders
Wednesday, May 13, 2020 at 11am EDT| 8am PDT| 4pm BST| 5pm CEST
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Audio
The Pharm Exec Podcast: Developing a Maternal RSV Vaccine
Kathrin Jansen, Senior Vice President and Head of Vaccine Research and Development at Pfizer, talks about the challenges of creating a new maternal vaccine for respiratory syncytial virus, also known as RSV, currently being administered to pregnant women in trials, in the hopes of protecting their infants
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COVID-19
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Calendar
/ August 11–13: 14th Annual Forum on Transparency & Aggregate Spend /
Washington, D.C.
/ September 21–23: 4th Annual Finance & Accounting for Bioscience Companies /
Boston, MA
/ September 22–23, 2020: MedDevice MedTech Congress /
Boston, MA
/ September 22–23: 6th Annual Compliance Congress for Specialty Products /
Boston, MA
/ October 22–23: Life Sciences West Coast Compliance Congress /
San Francisco, CA
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Accelerate Launch Readiness – Strategies to Stay Ahead of the Curve
Wednesday, May 20, 2020 at 11am EDT | 8am PDT | 4pm BST | 5pm CEST
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Industry update
//French biotech company DEINOVE appointed Alexis RIDEAU as CEO. //AstraZeneca appointed Tom Keith-Roach as President of its UK business. Keith-Roach joins the AZ UK team following a number of in-country, above-country and global therapy area leadership positions. //Crescendo Biologics (Cambridge, UK) appointed Kenji Hashimoto as Chief Medical Officer. //Genmab (Copenhagen, Denmark) appointed Anthony Mancini as Executive Vice President and to the newly created position of Chief Operating Officer. //Galecto (Copenhagen, Denmark), a clinical stage company developing treatments for fibrosis and cancer, appointed Bertil Lindmark as Chief Medical Officer.
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Three Necessary Steps When Designing your New World Protocol
Thursday, May 21, 2020 at 11am EDT| 8am PDT| 4pm BST| 5pm CEST
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