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In this ISSUE

Payer Perspectives on Gene Therapy Reimbursement

COVID-19 Ripple Effects for Pharma

There’s No Easing the Price-vs.-Value Debate

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Annual Feature
HBA's Woman of the Year 2020: A Motivated Mission
For Sandra Horning, this year's Healthcare Businesswomen’s Association Woman of the Year, harnessing the patient experience has been the driving force in a career-spanning mission to fight disease and accelerate the delivery of new medicines.
... /Read more/

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Patient Experience Breakthroughs: Leveraging the Latest Digital Tools and Techniques to Optimize your Patient Experience Goals
Tuesday, May 19, 2020 at 1pm EDT | 12pm CDT | 10am PDT
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Q & A
Commercial Strategy under COVID-19
Grünenthal's Florent Edouard and Veeva's Jan van den Burg talks about how the COVID-19 pandemic is changing the way the industry reaches and engages with its customers.
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Using Big Data to Build Excellent Forecasts
Wednesday, June 24, 2020 at 11am EDT
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Diversity
Doubling Down on D&I
Recognizing that diversity and inclusion is no longer simply a “nice to have,” pharma has boosted efforts in this areas. But just how far are new industry initiatives moving the needle on D&I?
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Pharmaceutical Executive Announces its 2020 Emerging Pharma Leaders
Wednesday, May 13, 2020 at 11am EDT| 8am PDT| 4pm BST| 5pm CEST
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Calendar
 
/ DIA 2020 Global Annual Meeting — 6/14-6/18 /
 
/ BePharma 2020 — 6/15-6/17 /
 
/ Patient Support Services Congress— 6/16-6/18 /
 


 

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End of Study Hacks: The New Digital Age
Thursday, May 7, 2020 at 11am EDT | 8am PDT | 4pm BST | 5pm CEST
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Biopharma
Adapting Biopharma Launches in the COVID-19 Landscape
Ben Hohn and Judith Kulich pose the high priority questions that those teams opting to move forward with a launch, or to move forward after a delay, in the face of the COVID-19 pandemic.
... /Read more/
The Pharm Exec Podcast: Episode 54
Taking Advantage of Digital Marketing
Chris Paquette, DeepIntent co-founder and CEO, talks about the evolution of digital marketing in pharma, specifically, how to approach data and technology usage in a privacy-first world.
... /Read more/

 
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