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In this ISSUE

Pre-launch Prep: The Modern Protocol

The Murky Outlook for Generic Drugs

Other Products to Watch

Industry Trends
Pharm Exec's 18th Annual Industry Audit
Pharm Exec’s latest analysis of financial performance reveals that it’s those drugmakers maximizing the difference between the value and the cost of their capital investments that are delivering the most bang for the buck to shareholders.
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Launching Medical Devices in the Japanese Market - How to navigate regulatory and reimbursement approval
Thursday, October 31, 2019 at 11am EDT
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Letter From the Editor
Setting Your Launch Path
There are many factors involved in launching a drug but one prevailing goal: brand awareness. Bryan O’Malley shares some of today's key digital trends affecting that mission.
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Japan Oncology Market – Best in Class Practices for Advancing Patient Outcomes
Tuesday, October 29, 2019 at 11am JST
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Washington Report
FDA Gains Approval to Revamp New Drug Review Operations
The Center for Drug Evaluation and Research has finally gained approval for broad changes in its process and procedures for evaluating and approving new drugs
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Launch Strategies: Trends and Challenges for Biotech Companies
Wednesday, October 23, 2019 at 10am EDT
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Calendar
/ 7th Annual Coupon and Copay — 10/16-10/17/
 
/ Next Generation Pharmaceutical Samples — 10/16-10/17 /
 
/ Rare Diseases & Orphan Products Breakthrough Summit — 10/21-10/22 /
 
/ 5th Annual Bio/Pharmaceutical Product Launch Summit — 10/28-10/29 /
 
/ 9th Annual Interactive Response Technologies in Clinical Trials — IRT 2019 — 10/29-10/30 /
 
 
Editorial Feature
Product Launch: Five Paths Forward
Pharm Exec’s feature profiling a selection of notable biopharma brands is switching gears in 2019. Instead of recognizing the “Brands of the Year,” the theme is new beginnings and new promise, spotlighting five products with compelling product launch stories. Whether commercial firsts or important franchise expansions, these treatments all share unique paths to market entry—and tie strongly to the industry’s broader product launch landscape.
... /Read more/
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Japan Oncology Market – Best in Class Practices for Advancing Patient Outcomes
Tuesday, October 15, 2019 at 5pm JST
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The Pharm Exec Podcast: Episode 41
Sponsored by Fingerpaint
The Patient Journey
Jeannine Lynch, senior director at BioMarin Pharmaceuticals, oversees patient access services and talks with editors about the patient journey in regard to receiving therapies, how to engage with patients more effectively, and where she sees the pharma industry in terms of patient engagement and patient centricity.
... /Read more/

As the Pharm Exec podcast enters its 3rd year, we are asking that podcast listeners take a quick, five-minute survey where we glean more information about listeners—like what topics you’re interested in hearing about in the coming year. Please provide feedback before November 8th. We appreciate listeners taking the time to fill out our survey and help us provide a better, more comprehensive podcast. .../Read more/

 
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