Pharmaceutical Executive

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In our September issue of Pharmaceutical Executive
FEATURES

Cover Feature
Brand Stories: Five Paths Forward
Pharm Exec Editors
Pharm Exec's annual feature profiling a selection of notable biopharma brands focuses this year on new beginnings and new promise—spotlighting five products with compelling product launch stories.
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Launching Medical Devices in the Japanese Market - How to navigate regulatory and reimbursement approval
Thursday, October 31, 2019 at 11am EDT
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Special Feature
Pharm Exec's 18th Annual Industry Audit
Bill Trombetta
Pharm Exec's latest analysis of financial performance reveals that it's those drugmakers maximizing the difference between the value and the cost of their capital investments that are delivering the most bang for the buck to shareholders.
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Launch Focus
The Accelerated Product Launch Reality
Meghan Oates-Zalesky
Expedited reviews drive new imperative for iteration and quality data that enable agility and results.
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Launch Focus
Pre-launch Prep: The Modern Protocol
Shaun McMahon
Tech-driven changes to training and learning systems—and how brand information is provided and shared—are overhauling approaches to sales rep preparation.
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Launch Focus
Post-Launch Birthday: The Time to Refine
Jon Hesby, Melissa McDevitt, Esin Izat
Following a new product's first year on the market, there are four key ways companies can refine commercial strategies to maximize product sales.
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ALSO IN THIS ISSUE
Setting Your Launch Path
Lisa Henderson
There are many factors involved in launching a drug but one prevailing goal: brand awareness …Read more

The Murky Outlook for Generic Drugs
Jill Wechsler
Market consolidation limits sales, while legal challenges offset regulatory gains …Read more

Once Upon a Brand
Robert Finkel, Patricia Malone
The key ingredients for biopharma startups in building their brand story …Read more

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issue:

WEBCASTS

Managing Global Regulatory Complexity: Clinical Trial Transparency, Reporting and Real-time Data Driven Compliance

AI-powered Biomedical Literature Discovery supporting Science-based Business Decisions

Patient Adherence: A Hard Pill to Swallow?

Using Real-World Evidence for U.S. Regulatory Decision-Making: What Pharma Needs to Know

Japan Market Entry: How to Navigate the Clinical Development Regulatory Environment and Best Methods to Utilize Opportunities

Patient Assistance Centers of Excellence: The Next Generation of Brand Support

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