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In our December issue of Pharmaceutical Executive
FEATURES

Cover Feature
Lundbeck's Taj Bhardwaj: Market Access and Mental Health
 Julian Upton
Lundbeck's Taj Bhardwaj talks about leading both local and global-level market access strategies in pharma—and how his current company is committed to the fight to advance new treatments and break down stigmas in mental health.
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Market Access
Making Sense of Copay Accumulators
Lisa Henderson
The industry’s quest to get a handle on the cost-shift implications of these new programs and the risks for patient access and pharma’s bottom line.
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Market Pricing Dynamics for the Machine Learning Age
Are You Getting the Insights You Need?
Thursday, March 26, 2019 at 11am EDT |10am CDT |4pm BST |5pm CEST
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Market Access
Employers as Barriers to Value
 Elaine Quilici
Renewed education efforts by employers, however, are slowly helping them take back decision-making reins in their engagements with pharma.
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Global
The Route to Market Access in Europe
 Julian Upton
Exploring the roadmap for US-based, R&D-focused biopharma companies seeking to successfully reach patients in Europe.
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ALSO IN THIS ISSUE
 When the Patient Loses in Market Access
Lisa Henderson
With so many different rationales for drug pricing and “value” continuing to feed the debate, the market access function in healthcare must clearly tackle these issues—but at what cost to the patient? …Read more

Year in Review: R&D, Regulatory, and Reimbursement Hurdles
Jill Wechsler
Sponsors developed important new therapies amidst ongoing concerns over drug quality and costs …Read more

Who’s Going to Choose Where to Launch a Drug?
Reflector
European Commission working group is looking closely at marketing obligations for centrally authorized products …Read more

 
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WEBCASTS
Market Pricing Dynamics for the Machine Learning Age - Are You Getting the Insights You Need?
Break Free from Forecast Inaccuracy: How Machine Learning Can Drive Better Quality Commercial Forecasting
Order-To-Cash Management Fundamentals to Increase Profitability and Reduce Risk
A Modern Approach to Global Growth & Compliance in Life Sciences: A Story of Digitalization at Boehringer Ingelheim
Launching Medical Devices in the Japanese Market: How to Navigate Regulatory and Reimbursement Approval
Japan Oncology Market: Best in Class Practices for Advancing Patient Outcomes
Launch Strategies: Trends and Challenges for Biotech Companies

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