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Past the Podium: A New Tech Stack for Medical Affairs in the Future
Medical Affairs and medical science liaisons (MSLs) are highly visible and important roles that have faced significant obstacles in recent years trying to engage healthcare providers (HCPs) and key opinion leaders (KOLs) while bringing strategic, data-driven value to their organizations.
The pandemic put the role often in a state of flux and changed the ways that Medical Affairs and MSLs prepare, engage, and strategize. It also led to an enhanced focus on metric-driven ROI that affects HCP behavior and can have downstream impact on patient outcomes.
In a recent panel discussion, experts from the frontlines of pharma who have worked in Medical Affairs and MSL roles discussed relevant challenges and the shift in both their HCP engagement strategy and what defines measurable impact across larger life sciences and pharma organizations.
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